Common interests bring professionals together online, then lead them to corporate collaboration. Social networking and other Web 2.0 capabilities are creating new avenues for commerce by facilitating communication inside the corporate structure and extending collaboration beyond company walls.

Key to making the most out of new technology, however, is determining corporate goals before throwing a new tool into the mix. When chosen and applied judiciously, nearly every Web 2.0 weapon-from del.icio.us to wikis- can play meaningful and profitable roles within any company.

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